Overview:
Digital marketing promotes brands through online channels like SEO, email, social media, and PPC ads. It’s data-driven and essential for modern businesses.
Core Skills to Learn:
SEO: Keyword research, on-page optimization (tools: Ahrefs, SEMrush).
Content Marketing: Write blogs, create videos, or podcasts.
Email Marketing: Build lists and automate campaigns with Mailchimp or ConvertKit.
PPC Advertising: Master Google Ads and Facebook Ads.
Analytics: Interpret data with Google Analytics or Hotjar.
Learning Resources:
Courses:Google Digital Garage (free fundamentals course).
Digital Marketing Specialization (Coursera, University of Illinois).
Books:This Is Marketing by Seth Godin.
Digital Marketing for Dummies.
Podcasts:Marketing School (Neil Patel & Eric Siu).
The Digital Marketing Podcast.
Certifications:
Google Ads Certification.
HubSpot Inbound Marketing Certification.
Specializations:
Affiliate Marketing: Promote products for commissions (e.g., Amazon Associates).
Influencer Marketing: Partner with creators for brand promotions.
Next Steps:
Freelance: Offer services on Upwork or Fiverr to gain real-world experience.
Pick one niche (e.g., start with social media management).
Practice daily: Redesign logos, run mock ad campaigns, or build a Shopify demo store.
