Overview:
E-commerce involves selling products/services online through platforms like Shopify, Amazon, or WooCommerce. It includes product sourcing, marketing, and logistics.
Core Skills to Learn:
Platform Setup:Shopify (easiest for beginners).
WooCommerce (WordPress integration).
Product Research: Use tools like Jungle Scout or Helium 10 to find winning products.
SEO: Optimize product titles/descriptions for Google.
Digital Marketing: Run Google/Facebook ads.
Supply Chain: Partner with suppliers via Alibaba or local manufacturers.
Learning Resources:
Courses:E-Commerce Essentials (Udemy).
Amazon FBA Masterclass (Learn Online Video Courses).
Books:The Lean Startup by Eric Ries.
Crushing It! by Gary Vaynerchuk.
Tools:Oberlo (dropshipping).
Klaviyo (email marketing).
Case Studies:
Study brands like Gymshark (built via social media) or Allbirds (sustainable marketing).
Certifications:
Shopify Academy (free courses)
Google Analytics Certification.
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